What You Need to Know While Buying Links

What You Need to Know While Buying Links

While buying links it is important to keep a tab on the total number of outbound links from a web page. Beware of any website that has too many outbound links, as it will be rated very low by search engines for link popularity. Such sites are also at risk of being penalized by search engines if all its outbound links are thought to be paid links or are all pointing to non-relevant websites.

What does relevant links mean?

Over the past couple of years, search engines have started placing additional value on links coming from what they feel are "relevant" websites. Now what exactly does "relevant" mean? "Relevancy" in this case basically means when two sites are related without being in the same industry category. For example, a site about cars may be relevant to a site about stereos even though they are in different industry subsets. It may be safely assumed that visitors on car sites will be interested in user activity and traffic on stereo sites, and vice versa. Here's another example: A real estate site should try and get links from other realtors, mortgage brokers, or any type of site that would be a relevant link to a real estate site. To conclude, links on relevant sites are more powerful than non-relevant links and should be the primary focus of your link building/buying efforts.

How relevant links increase your Return on Investment.

It is possible to outrank a competitor who might have more links just by buying a few very powerful relevant links. However, it may take weeks for search engines to see any new links that you might have purchased. It can also take months before those links improve your search engine rankings. Google takes a good amount of time to find and recalculate all web pages and links that appear on the Internet. Rank changes may happen daily but they are usually a result of updates made months ago. Therefore, you need to plan and budget, to keep your links up for at least 90 days. Any time shorter than that would not be sufficient to accurately gauge your Return on Investment.

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