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Library » Search Engine Optimization » Search Engines and Their Market Share
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Search Engines and Their Market Share

Search Engines and Their Market Share

A research showed that, 60% of average website's traffic comes from search engines such as Google, Yahoo, and MSN search. Google, Yahoo, and MSN control 90% of the search engine market share. Google's organic search alone drives an average of 41% of all traffic to websites. You can say, Google search is by far the single most important driver of traffic to any website, as compared to Yahoo and MSN. If you could get top 3 Google rankings for your most competitive key phrase, what would that mean for your business? It would mean that you have more than 60% of search engine traffic being driven to website.


How to drive Potential Customers to your site?

Now the question is how to drive that traffic to your website? What criteria will make your website important according to search engines? Read more about this on Links-Builder.com. According to search engine crawlers, building quality links is the most important factor to drive traffic to your website. According to Google's search algorithm the number of high ranking inbound links to your website, quality of sites that link to your website and the relevancy of sites that link to your website are the most important factor to drive traffic to your website. The more quality inbound links you have to your website, the higher the chance your potential customers could discover your products or services. Best link building is required to build relevant inbound links to your website with relevant anchor text. Professional link building is required to improve your organic search engine ranking.


Inbound Links: An Important factor to increase your traffic

To sum up, relevant and quality inbound links are important factor for you to increase your traffic from search engines. The right content optimization and link building campaign can help make your website appear at the top of search engine's results for your keywords, thus bring more customers to your website. The more quality links you have the more popular your site will be. The more popular your site is the more traffic you will receive and hence higher will be your conversion rates.


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